Promotional Terms

PMS Colours

Pantone Matching System - universally recognised colour guide used for defining colours in printing solid Logo colours (spot colours). Your printer or art supplier can supply PMS colour matching books for easy reference.
 

CMYK

Cyan Magenta Yellow & Black - 4 colour process printing systems used to print full colour or half tone photographic images.

4 Colour Process

Offset printing using colours made up of percentages of CMYK dots. Used in printing photographic images on items such as mouse mats and printed material such as brochures and point of sale.

Fonts

The computer equivalent of typefaces or characters.

EPS File

Encapsulated Postscript File - is the preferred format for most logo printing applications at LogoPro . Logos and fonts must be converted to outlines or vector curves prior to transmission, disk or CD. They can also be used to transfer photographic images. Illustrator, Corel Draw & Freehand is common programs that can create EPS files suitable for LogoPro branding applications.

JPEG File

Joint Photographers Expert Group - a compression format for making graphic files smaller. Supply photographic images to LogoPro as jpeg files (300dpi minimum resolution) but not logos.

Tiff File

Tagged Image File Format - supply photographic images to LogoPro as tiff files, but not logos.

Rastor File

A halftone or photographic image imported into a computer via a scanner or digital camera converted into dots or pixels. 300dpi is the minimum resolution usable for LogoPro offset printing applications. Note: Website images commonly use 75dpi images, which are not a high enough resolution for LogoPro offset printing applications.

Photoshop Files

A program to save halftone images or rastor files. Photoshop files should be CMYK and saved in either .eps or .tiff format. Ensure resolution matches the size of the desired output.

PDF Format

Portable Doc Format - ideal file format for sending viewing images to LogoPro BUT NOT SUITABLE FOR ARTWORK.