Promotional merchandise

Items bearing a company logo, designed to be given away at trade fairs and in meetings with prospective clients, have been used for a long time by companies in many different markets. Although their popularity has waxed and waned over the years as marketing fads have come and go, studies have consistently shown that the use of such products regularly outperforms advertising in conventional media, dollar for dollar. One of the main advantages that merchandise with your company logo printed on it has over newspaper or magazine advertising, is the increased length of exposure to a greater number of people that it gives you. Promotional products, if they are well designed and thought out, are something that the recipient will often use for many months, or even years in some cases. Getting this kind of exposure with traditional print media is just not possible. Even a quality magazine has a limited shelf life, not to mention the high cost of placing an advertisement in the best known ones with a verifiable, wide circulation. Whereas previously, campaigns were planned and executed by a corporate marketing department, in conjunction with an advertising company, and then any free gifts bearing the company name were often tacked on as an afterthought, today’s businesses are turning to professional consultancies that can help to maximize their investment in this type of advertising media and are putting a lot more thought into the effective use of promotional items as an integrated part of a wider marketing campaign.

More than caps and pens

As more thought is being put into this kind of advertising, companies are realising that there is a lot more to it than slapping your corporate logo on a baseball cap or pen and cheerily handing them out to anyone who will take one. First of all, if you are going to use these items as part of a wider campaign then you may want to display a particular product that you are trying to promote, rather than your company name itself. You will also want to think about the target audience – if you are trying to increase awareness of a product that is aimed at women over 60 years of age for example, then a baseball cap was never going to be the best way of achieving this. In order to maximise the potential benefits of custom promotional products they need to be something that your potential clients would actually use in their daily life. With the increasing miniaturisation of anything and everything, that has been occurring over the last couple of decades, there are an awful lot of gadgets that you can choose from, on which to promote your company name and product range. We have a lot of experience in putting together packages for a wide variety of corporate clients and are more than happy to use the knowledge gained from this experience to help you get the most for your money if you decide to engage us to help you formulate your next promotional goods strategy.

High quality

One of the most basic mistakes that promotional products companies can make is to encourage their clients that the best way to go is to choose the cheapest items possible in order to get the most bang for their bucks. Whilst this may appear to have a certain logic to it, after careful consideration we hope you will agree that it is not the ideal strategy to show your company in the best light possible. People will associate your company with the product that you place your name or logo on. We also appreciate that everyone has budgets within which they have to work, and companies are in business to make money, so we aim to provide the best blend of quality and value for money that we can - we are sure that you will find our quotes very competitive. If printed promotional business products, emblazoned with your corporate logo, turn out to be shoddily made and break after a short time then they have two obvious drawbacks as far as their usefulness as a marketing tool goes. Firstly the simple fact that they are going to be thrown away long before you had hoped, means a drastically reduced length of time for your name to be seen by potential customers. Secondly, the recipient of the free gift is going to forevermore associate your company with badly made items that do not last, and this of course is not the image that any commercial enterprise is aiming to cultivate.

Promotional items and promotional products

If you have a browse through our website you will see that in addition to the more traditional items such as shirts and bags, we are able to supply a range of products that appeal to users of modern technology, such as computer tools and mp3 players. We do also carry a full range of clothing and firmly believe that it still has a place in the promotional world. Good quality shirts, tastefully embroidered with a discreet company logo, can engender a sense of belonging when issued to members of staff and help them to work together as part of a team. Promotional USB products are probably a much safer bet to be used by potential clients on a regular basis though, as not everybody is keen to be seem wearing clothes in a social environment that are clearly free gifts from a commercial entity. The ubiquitous company pens do still have a role in this form of marketing too, and we have a selection of writing instruments that are chosen for their quality in some cases and as a novelty item in others. There are many other items to choose from and we have tried to make sure that they are all items that will be well received as personalized promotional products gifts. Usefulness and quality are the two standards that we have tried to maintain across the range. We have not forgotten a sense of fun though and children will love the confectionary and novelty items we have.

Kind to the environment

With all the advances that modern technology has brought to mankind, we must not forget the concerns that is has raised too, issues that are important to a great many people and that they take into consideration when choosing personal items for themselves. Our eco friendly promotional products are designed with this in mind and make great gifts for people who are worried about the impact that we are having on the natural world. We have pens and pencils which are made using recycled paper for the body, as well as attractive tote bags that are manufactured from non woven polypropylene. This material is recyclable, biodegradable and when incinerated produces no toxic pollutants in the air. Tote bags make a great product for marketing and advertising purposes, as the large surface area makes them perfect to be utilised as company logo promotional products and they are highly visible when carried around town on shopping expeditions. If you are thinking about using your company’s initiatives to help the environment as part of your marketing strategy then these kinds of products are the perfect companion to such a campaign. In today’s world corporate responsibility is taken very seriously and we must all do our bit to help minimise the effects of industry on the delicate ecosystems of the world. With this in mind, we try to make sure that whatever items our clients wish to use, they select imprinted promotional products that have the best chance of being useful to the recipients.

Working for you

Although we are confident that we can help you to design a campaign that incorporates free promotional material that will work for you, we are happy to provide whatever level of service you require. Whilst some companies want us to become involved in the decision making process, others are already quite clear as to what they need and they can go ahead and order products from our site, with our assurance that we can produce promotional merchandise to their unique specifications, with the best delivery times and minimum of fuss. We also have a range of items that can be supplied on an express delivery basis, taking only a matter of days to reach you. Our team will work from the artwork that you or your agency supply us. To check that it is in the correct format, please read through the section of our website dealing with this subject. When working with smaller items like customized promotional products pens and similar, it is best to keep to one or two colours or the finished product may not display your logo as clearly as you would like. If you want to discuss any aspect of our services, then please feel free to contact us by phone or email and we will be pleased to assist you in any way we can. With the contacts that we have built up over the years we feel that we are well placed to supply wholesale promotional products in Australia at highly competitive rates.

Related Link

• Business Gifts